Branding for Haus of Mebuki

Haus of Mebuki is a Swiss interior design studio focused on refined, modern living. Their brand identity needed to reflect their approach: warm, minimal, and rooted in materiality. The concept draws from the meaning of Mebuki (“new growth”) and translates it through form rather than literal imagery. Letters are shaped from interior objects, whether it be a chair or a lamp, expressing the studio’s belief that thoughtful design emerges from the harmony of objects, light, and space. Textured backgrounds, earthy tones, and clean typography create a contemporary visual system that positions Haus of Mebuki as a premium design studio committed to crafted, atmospheric interiors. I applied this system across social media posts, web banners, and email templates, ensuring the brand remained consistent across multiple digital touchpoints. This project taught me the importance of building reusable digital assets, testing visuals across platforms, and collaborating closely with marketing teams to maintain brand integrity.