CrepDog Crew Mumbai Store Opening Event

CrepDog Crew (CDC), India's largest streetwear aggregator, were opening their first Mumbai flagship. The brief was to make it feel like the city of Mumbai with local references, street culture, the energy of the city while still being unmistakably CDC. I worked across merchandise design, environmental graphics, and event collateral to build a visual system that could hold all of that at once in collaboration with the design and marketing team . We fused various design elements, from basketball culture and local landmarks to interactive merchandise, into a cohesive visual identity to create a unique, immersive experience for all involved.