RE-BRANDING FOR PROJECT MOON HUT
Services
Art Direction
Client
Project Moon Hut, USA
Location
Hong Kong, USA
Credits
Designed while at Metamorphosis Biz Consultant Agency, Hong Kong
Info
For the Moon Hut rebranding project, I refreshed the brand identity while keeping the existing logo intact, building a cohesive visual system around it for social media, email campaigns, and web assets. I updated the color palette, typography, and iconography, and created reusable templates to ensure consistency across multiple digital channels. Working closely with the marketing team, I aligned visuals with messaging and delivered all assets under tight deadlines in a fast-paced environment. This project taught me the importance of documenting brand guidelines, streamlining feedback loops, and testing assets across platforms to maintain brand consistency and efficiency.












