RE-BRANDING FOR PROJECT MOON HUT

Brand identity built around the existing logo for multi-channel digital impact.

Brand identity built around the existing logo for multi-channel digital impact.

Services

Art Direction

Client

Project Moon Hut, USA

Location

Hong Kong, USA

Credits

Designed while at Metamorphosis Biz Consultant Agency, Hong Kong

Info

For the Moon Hut rebranding project, I refreshed the brand identity while keeping the existing logo intact, building a cohesive visual system around it for social media, email campaigns, and web assets. I updated the color palette, typography, and iconography, and created reusable templates to ensure consistency across multiple digital channels. Working closely with the marketing team, I aligned visuals with messaging and delivered all assets under tight deadlines in a fast-paced environment. This project taught me the importance of documenting brand guidelines, streamlining feedback loops, and testing assets across platforms to maintain brand consistency and efficiency.

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Let’s Work Together

©2025

Let’s Work Together

©2025

Let’s Work Together

©2025

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