Work at Hakuhodo
Services
Art Direction
Client
Hakuhodo Advertising Agency
Year
2024
Credits
Honda - I was part of the core pitch team for the Honda E-Bike launch. I helped develop the visual direction, concept moodboards, and early design explorations that shaped the final creative route. Our pitch won, and the campaign moved into production using the foundations we built during the pitch stage.
My Contribution
Developed multiple design directions for the pitch
Created early visual systems, moodboards, and narrative frames
Worked with copy, strategy, and creative teams to refine the campaign story
Helped craft the presentation and overall design language that secured the win
Final Campaign
Watch the final campaign:
Watch the ad
Parryware - New Collection Launch - Concept development for a new luxury collection. Visuals here
Info
As an Art Director at Hakuhodo in the design team, I worked with multidisciplinary teams on high-impact projects spanning branding, digital campaigns, experiential design, and visual storytelling.